Martha Stewart is a phenomenon. Each month, more than 37 million readers, users, viewers and listeners tune in to Martha in order to learn how to cook, entertain, garden, decorate, craft and organize to celebrate everything from holidays, to weddings to everyday living. Martha hosted me most graciously in her studio last December, so my team and I were delighted to welcome Martha to Google last Friday as part of our Authors@Google series.
Martha may be our most prolific Author@Google visitor yet. On November 1, Martha's Entertaining: A Year of Celebrations was published as her 75th(!) book. During her visit, Martha and I sat down to talk about her new book as well as how technology has affected her brand and business (she was an early adopter of Google+), the early days of her media empire, her advice for entrepreneurs and her most memorable Thanksgivings. We also chatted a bit about the upcoming holidays. Insightful, refreshing, candid and charming, it was a delight to speak with Martha and hear her story.
The full interview is below—complete with tips on how to fold fitted sheets!—and can also be found on our YouTube page.
(Cross-posted on the YouTube blog)
Nov 8, 2011
Nov 7, 2011
Google+ Pages: connect with all the things you care about
In life we connect with all kinds of people, places and things. There’s friends and family, of course, but there’s also the sports teams we root for, the coffee shops we’re loyal to, and the TV shows we can’t stop watching (to name a few).
So far Google+ has focused on connecting people with other people. But we want to make sure you can build relationships with all the things you care about—from local businesses to global brands—so today we’re rolling out Google+ Pages worldwide.
People + pages, better together
Google+ has always been a place for real-life sharing, and Google+ Pages is no exception. After all: behind every page (or storefront, or four-door sedan) is a passionate group of individuals, and we think you should able to connect with them too.
For you and me, this means we can now hang out live with the local bike shop, or discuss our wardrobe with a favorite clothing line, or follow a band on tour. Google+ pages give life to everything we find in the real world. And by adding them to circles, we can create lasting bonds with the pages (and people) that matter most.
For businesses and brands, Google+ pages help you connect with the customers and fans who love you. Not only can they recommend you with a +1, or add you to a circle to listen long-term. They can actually spend time with your team, face-to-face-to-face. All you need to do is start sharing, and you'll soon find the super fans and loyal customers that want to say hello.
A number of pages are already available (see below), but any organization will soon be able to join the community at plus.google.com/pages/create.
* You can join Kermit and Ms. Piggy for a live Hangout on the Muppets’ Google+ page today at 4:30pm PT!
Direct Connect from Google search
People search on Google billions of times a day, and very often, they're looking for businesses and brands. Today's launch of Google+ Pages can help people transform their queries into meaningful connections, so we're rolling out two ways to add pages to circles from Google search. The first is by including Google+ pages in search results, and the second is a new feature called Direct Connect.
Maybe you're watching a movie trailer, or you just heard that your favorite band is coming to town. In both cases you want to connect with them right now, and Direct Connect makes it easy—even automatic. Just go to Google and search for [+], followed by the page you're interested in (like +Angry Birds). We'll take you to their Google+ page, and if you want, we’ll add them to your circles.
Direct Connect works for a limited number of pages today (like +Google, +Pepsi, and +Toyota), but many more are coming. In the meantime, organizations can learn more about Direct Connect in our Help Center.
With Google+, we strive to bring the nuance and richness of real-life sharing to software. Today’s initial launch of Google+ Pages brings us a little bit closer, but we’ve still got lots of improvements planned, and miles to go before we sleep. So stay tuned.
So far Google+ has focused on connecting people with other people. But we want to make sure you can build relationships with all the things you care about—from local businesses to global brands—so today we’re rolling out Google+ Pages worldwide.
People + pages, better together
Google+ has always been a place for real-life sharing, and Google+ Pages is no exception. After all: behind every page (or storefront, or four-door sedan) is a passionate group of individuals, and we think you should able to connect with them too.
For you and me, this means we can now hang out live with the local bike shop, or discuss our wardrobe with a favorite clothing line, or follow a band on tour. Google+ pages give life to everything we find in the real world. And by adding them to circles, we can create lasting bonds with the pages (and people) that matter most.
For businesses and brands, Google+ pages help you connect with the customers and fans who love you. Not only can they recommend you with a +1, or add you to a circle to listen long-term. They can actually spend time with your team, face-to-face-to-face. All you need to do is start sharing, and you'll soon find the super fans and loyal customers that want to say hello.
A number of pages are already available (see below), but any organization will soon be able to join the community at plus.google.com/pages/create.
Direct Connect from Google search
People search on Google billions of times a day, and very often, they're looking for businesses and brands. Today's launch of Google+ Pages can help people transform their queries into meaningful connections, so we're rolling out two ways to add pages to circles from Google search. The first is by including Google+ pages in search results, and the second is a new feature called Direct Connect.
Maybe you're watching a movie trailer, or you just heard that your favorite band is coming to town. In both cases you want to connect with them right now, and Direct Connect makes it easy—even automatic. Just go to Google and search for [+], followed by the page you're interested in (like +Angry Birds). We'll take you to their Google+ page, and if you want, we’ll add them to your circles.
Direct Connect works for a limited number of pages today (like +Google, +Pepsi, and +Toyota), but many more are coming. In the meantime, organizations can learn more about Direct Connect in our Help Center.
With Google+, we strive to bring the nuance and richness of real-life sharing to software. Today’s initial launch of Google+ Pages brings us a little bit closer, but we’ve still got lots of improvements planned, and miles to go before we sleep. So stay tuned.
Powering a new job search engine for military veterans
(Cross-posted on the Inside Search blog and the Public Policy blog)
Earlier today, President Obama spoke about the importance of helping returning military veterans find work. Thousands of businesses have committed to hiring military veterans and families and as part of this nationwide effort, starting today, job seekers can visit the National Resource Directory (NRD) to search more than 500,000 job openings from employers around the country.
We have been working with the U.S. Department of Veterans Affairs to provide a customized job search engine for the NRD, using Google Custom Search technology. This custom search engine uses the power and scale of Google search to constantly crawl the web, looking for JobPosting markup from Schema.org on sites like simplyhired.com to identify veteran-committed job openings. An employer can easily add a job posting to NRD simply by adding that markup to their own web page. As pages are updated or removed from the web, they’re automatically updated and removed from the system, keeping the available job postings on NRD fresh and up to date.
If you’re an employer, you can find more information on how to participate on nationalresourcedirectory.gov. In addition, organizations such as local veterans' groups can help people find jobs by adding a veteran-committed jobs search box to their websites.
We’re happy to contribute to this important initiative and hope businesses use this opportunity to connect with veterans seeking employment.
Earlier today, President Obama spoke about the importance of helping returning military veterans find work. Thousands of businesses have committed to hiring military veterans and families and as part of this nationwide effort, starting today, job seekers can visit the National Resource Directory (NRD) to search more than 500,000 job openings from employers around the country.
We have been working with the U.S. Department of Veterans Affairs to provide a customized job search engine for the NRD, using Google Custom Search technology. This custom search engine uses the power and scale of Google search to constantly crawl the web, looking for JobPosting markup from Schema.org on sites like simplyhired.com to identify veteran-committed job openings. An employer can easily add a job posting to NRD simply by adding that markup to their own web page. As pages are updated or removed from the web, they’re automatically updated and removed from the system, keeping the available job postings on NRD fresh and up to date.
If you’re an employer, you can find more information on how to participate on nationalresourcedirectory.gov. In addition, organizations such as local veterans' groups can help people find jobs by adding a veteran-committed jobs search box to their websites.
We’re happy to contribute to this important initiative and hope businesses use this opportunity to connect with veterans seeking employment.
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