DatenDialog - Big Tent goes to Berlin

In May, we held our first Big Tent conference near London, where we debated some of the hot issues relating to the Internet and society with policy-makers, academics and NGOs. The term "big tent” not only described the marquee venue but also our aim to include diverse points of view.

After the U.K. success, we decided to export the concept. Yesterday we welcomed more than 200 guests in Berlin, Germany to the second Big Tent event, entitled DatenDialog.

This dialogue about data tackled the issue of online privacy from a variety of angles. It was appropriate to hold it in Germany, which is a pacesetter both in its concern about privacy and its ideas for safeguarding personal data. During the one-day event, we debated questions such as: what does responsible collaboration between the tech industry and the data protection authorities look like? Do we need new regulation to manage the Internet and the large amount of data produced in the online world? Who is responsible for educating users and how does the tech industry make sure it builds privacy controls into its products?

Speakers included the German State Secretary for the Interior Cornelia Rogall-Grothe and the Federal Data Protection Commissioner Peter Schaar, alongside international authors and bloggers Cory Doctorow and Jeff Jarvis who appeared via live video chat from the U.S.



The debate was always lively, sometimes polarised—Cory likened amalgamated data to nuclear waste while Jeff appealed to governments not to regulate for the worst case—but all seemed to agree that it was a worthwhile and timely exercise to explore these important issues.

You can watch the highlights soon on our Big Tent YouTube channel, and stay tuned for more Big Tents on a range of topics around the world in the coming months.

Posted by Wieland Holfelder, Engineering Director, Germany

(Cross-posted from the European Public Policy Blog)

Greater choice for wireless access point owners

From tagging a post with your location, to checking in to a restaurant, to simply finding out where you are, location-based services have become some of the most popular features of today’s Internet. One of the key ways technology companies are able to determine a location for these services is through a location database, which matches publicly broadcast information about local wireless networks with their approximate geographic location. By looking for wireless access points that are close to a user’s phone, location providers can return the approximate location you need. In addition, this method is a good alternative to other approaches, like GPS, because it’s faster, it works indoors, and it’s more battery-efficient.

The wireless access point information we use in our location database, the Google Location Server, doesn’t identify people. But as first mentioned in September, we can do more to address privacy concerns.

We’re introducing a method that lets you opt out of having your wireless access point included in the Google Location Server. To opt out, visit your access point’s settings and change the wireless network name (or SSID) so that it ends with “_nomap”.  For example, if your SSID is “Network”, you‘d need to change it to “Network_nomap”.

To get started, visit this Help Center article to learn more about the process and to find links with specific instructions on how to change an access point’s SSID for various wireless access point manufacturers.

As we explored different approaches for opting-out access points from the Google Location Server, we found that a method based on wireless network names provides the right balance of simplicity as well as protection against abuse. Specifically, this approach helps protect against others opting out your access point without your permission.

Finally, because other location providers will also be able to observe these opt-outs, we hope that over time the “_nomap” string will be adopted universally. This would help benefit all users by providing everyone with a unified opt-out process regardless of location provider.

Update Nov 21: Edited punctuation to clarify the "_nomap" tag.

Posted by Peter Fleischer, Global Privacy Counsel

(Cross posted on the European Public Policy Blog)

Changes to the open Internet in Kazakhstan

(Cross-posted on the European Public Policy Blog and Public Policy Blog)

Update June 14, 7:40pm: After we published this post, the Kazakhstan authorities issued new guidance stating that the order no longer applies to previously registered domains. In practice this means we can re-launch google.kz. While we’re pleased that we can once again offer our users in Kazakhstan customized search results, we encourage the Government of Kazakhstan to rescind this requirement for all future .kz domains as well.

The genius of the Internet has always been its open infrastructure, which allows anyone with a connection to communicate with anyone else on the network. It’s not limited by national boundaries, and it facilitates free expression, commerce and innovation in ways that we could never have imagined even 20 or 30 years ago.

Some governments, however, are attempting to create borders on the web without full consideration of the consequences their actions may have on their own citizens and the economy. Last month, the Kazakhstan Network Information Centre notified us of an order issued by the Ministry of Communications and Information in Kazakhstan that requires all .kz domain names, such as google.kz, to operate on physical servers within the borders of that country. This requirement means that Google would have to route all searches on google.kz to servers located inside Kazakhstan. (Currently, when users search on any of our domains, our systems automatically handle those requests the fastest way possible, regardless of national boundaries.)

We find ourselves in a difficult situation: creating borders on the web raises important questions for us not only about network efficiency but also about user privacy and free expression. If we were to operate google.kz only via servers located inside Kazakhstan, we would be helping to create a fractured Internet. So we have decided to redirect users that visit google.kz to google.com in Kazakh. Unfortunately, this means that Kazakhstani users will experience a reduction in search quality as results will no longer be customized for Kazakhstan.

Measures that force Internet companies to choose between taking actions that harm the open web, or reducing the quality of their services, hurt users. We encourage governments and other stakeholders to work together to preserve an open Internet, which empowers local users, boosts local economies and encourages innovation around the globe.

Posted by Bill Coughran, SVP, Research & Systems Infrastructure

Inside the Big Tent

(Cross-posted from the European Public Policy Blog)

At our European Zeitgeist event, held annually near London, we traditionally erect a large marquee for a partner dinner and entertainment. This year we wondered if there was anything else we could do with the space once Zeitgeist was over. In that instant, the Big Tent was born.

Canvas aside, the term "big tent" has, of course, a political connotation. Wikipedia defines it as "seeking to attract people with diverse viewpoints...does not require adherence to some ideology as a criterion for membership." That just about sums up the idea behind last week’s Big Tent conference, which focused on debating some of the hot issues relating to the internet and society.

We invited the advocacy groups Privacy International and Index on Censorship—both of whom have criticised Google in the past—to partner with us in staging the debates, and sought diverse viewpoints among the speakers and the delegates.

Topics on the agenda included: what was the role of technology in the revolutions in the Middle East? What are the limits of free speech online? Do we need tougher privacy laws or are we in danger of stifling innovation? Can technology and access to information be used to help prevent conflict?

The result was a stimulating day of debate featuring the likes of Big Brother television producer Peter Bazalgette, Mumsnet founder Justine Roberts and the U.K. Culture Secretary Jeremy Hunt alongside Googlers including Eric Schmidt, Google Ideas’ Jared Cohen and the Egyptian activist Wael Ghonim, and a highly engaged and knowledgeable audience of NGOs, policy advisers, tech businesses and journalists.



You can watch highlights on YouTube and see event feedback on Twitter. We hope to bring the Big Tent to other regions over the coming year.

Posted by Peter Barron, Director of External Relations, EMEA

An update on Buzz

User trust really matters to Google. That’s why we try to be clear about what data we collect and how we use it—and to give people real control over the information they share with us. For example, Google Dashboard lets you view the data that’s stored in your Google Account and manage your privacy settings for different services. With our Ads Preferences Manager, you can see and edit the data Google uses to tailor ads on our partner websites—or opt out of them entirely. And the Data Liberation Front makes it easy to move your data in and out of Google products. We also recently improved our internal privacy and security procedures.

That said, we don’t always get everything right. The launch of Google Buzz fell short of our usual standards for transparency and user control—letting our users and Google down. While we worked quickly to make improvements, regulators—including the U.S. Federal Trade Commission—unsurprisingly wanted more detail about what went wrong and how we could prevent it from happening again. Today, we’ve reached an agreement with the FTC to address their concerns. We’ll receive an independent review of our privacy procedures once every two years, and we’ll ask users to give us affirmative consent before we change how we share their personal information.

We’d like to apologize again for the mistakes we made with Buzz. While today’s announcement thankfully put this incident behind us, we are 100 percent focused on ensuring that our new privacy procedures effectively protect the interests of all our users going forward.

Posted by Alma Whitten, Director of Privacy, Product & Engineering

Celebrating Data Privacy Day

(Cross-posted on the Public Policy Blog)

It’s become a welcome tradition: Today is the fourth annual Data Privacy Day. Dozens of countries have been celebrating with events throughout the week to inform and educate us all about our personal data rights and protections.

This is the first year I’ve marked this day as director of privacy across both engineering and product management at Google. I’ve chosen to spend the day in Washington, D.C., where there’s a been a lot of robust and productive discussion lately. People from Congress, the Federal Trade Commission, the Department of Commerce, and industry and consumer groups have been contributing to these important conversations about how to best protect people’s data, and we’re happy to be participating too. I’m doing my part by bringing my geek sensibilities into a public discussion that we’re hosting today. In fact, that’s what we’re calling it: “The Technology of Privacy: When Geeks Meet Wonks.” I’ll be joined on the panel by technologists from the Electronic Frontier Foundation, the Federal Trade Commission and the National Institute of Standards and Technology. If you can’t attend in person, don’t worry—we’ll be uploading a video of the event later in the day on our Public Policy blog and you’ll also be able to see it on the Google Privacy Channel on YouTube.

On this Data Privacy Day, a major focus for Google is on creating ways for people to manage and protect their data. We’ve built tools like the Google Dashboard, the Ads Preferences Manager and encrypted search, and we’re always working on further ideas for providing transparency, control and security to empower our users. For example, earlier this week we launched an extension for Chrome users called Keep My Opt-Outs, which enables you to opt out permanently from ad tracking cookies. And pretty soon we’ll be extending the availability of 2-step verification, an advanced account security solution that is now helping protect more than 1,000 new accounts a day from common problems like phishing and password compromise. Right now it’s available to Google Apps Accounts; we’ll be offering it to all users in the next few weeks.

Data Privacy Day 2011 reminds us that as industry and society are busy moving forward, we face new challenges that together we can tackle through conversation and innovation. We’re eager to be part of the solution.

Posted by Alma Whitten, Director of Privacy, Product and Engineering