Map Maker Graduation Part V: from Afghanistan to Antarctica

(Cross-posted on the Lat Long blog)

Google Map Maker enables local experts to create maps and share their local knowledge with the world. These citizen cartographers help keep maps of their areas accurate and up to date. They add missing roads and new businesses—and even map areas that have little to no data yet on Google Maps.

Today, our latest crop of countries, territories and an entire continent are graduating from Map Maker—meaning the user-generated maps of these countries will now appear on Google Maps: Afghanistan, Antarctica, Ecuador, Georgia, Guatemala, Heard Island and McDonald Islands, Honduras, Iraq, Norfolk Island, Saint Pierre & Miquelon and Saudi Arabia.

Here are some before and after pictures that highlight how much detail Map Maker users have added to Google Maps for these regions (as well as some time-lapse videos):

Baghdad, Iraq

Kabul, Afghanistan

Tbilisi, Georgia

Each region has an impressive mapping story—from the Georgian Government’s initiative to improve their country’s map, to the group led by six students in Herat, Afghanistan who mapped their entire city in a matter of weeks.

Thank you to the Google Map Maker contributors who create better maps for these regions and others; their ongoing efforts can be seen at Map Maker Pulse. We encourage all local mappers to continue improving the maps of these areas and the more than 180 other regions of the world on Google Map Maker.

Posted by Anjali Joshi, Director of Product Management, Google Maps

Google Earth downloaded more than one billion times

(Cross-posted from the Lat Long Blog)

How large is one billion? One billion hours ago modern humans were living in the Stone Age. One billion minutes ago, the Roman Empire was flourishing. If you traveled from Earth to the Moon three times, your journey would measure one billion meters.

Today, we’ve reached our own one billion mark: Google Earth has been downloaded more than one billion times since it was first introduced in 2005. That’s more than one billion downloads of the Google Earth desktop client, mobile apps and the Google Earth plug-in—all enabling you to to explore the world in seconds, from Earth to Mars to the ocean floor.




We’re proud of our one billion milestone, but we’re even more amazed at the way people have used Google Earth to explore the world. When we founded Keyhole, Inc. back in 2001 (the company was acquired by Google in 2004), we never imagined our geospatial technology would be used by people in so many unexpected ways. At www.OneWorldManyStories.com, we’ve collected stories from people all over the world who use Google Earth to follow their dreams, discover new and distant places, or make the world a better place.





Visit www.OneWorldManyStories.com to learn about people like Professor David Kennedy of the University of Western Australia, who’s used Google Earth to scan thousands of square kilometers in Saudi Arabia and Jordan. Professor Kennedy has discovered ancient tombs and geoglyphs dating back at least 2,000 years, all without leaving his desk in Perth. Architect Barnaby Gunning, after the April 6, 2009 earthquake near L’Aquila Italy, encouraged his fellow citizens to start rebuilding the city virtually in 3D. Their online urban planning will aid city planners and architects. Retired English teacher Jerome Burg created Google Lit Trips, which uses Google Earth to match places in famous books to their geographical locations, encouraging students to create connections between the stories they read in school and the world they live in.

We hope you enjoy the site, and that it illustrates how some of those one billion downloads of Google Earth have been making a difference. You can explore these stories right in your browser with the Google Earth plug-in or download the KML files to view in Google Earth.

If you have a Google Earth story you’d like to share, we’d love to hear from you. If you don’t have Google Earth, download it now and be part of the next billion stories. While it’s inspiring to see how Google Earth has touched the lives of so many, we know the best is yet to come.

Posted by Brian McClendon, VP of Engineering, Google Earth and Maps

Ads are just answers

When CafePress first started printing shirts in 1999, online retail was still a nascent industry and Google had yet to sell its first ad. Soon CafePress started selling products through search ads on Google, and their business took off. Today, CafePress hosts millions of shops online where customers can choose from more than 325 million products on nearly any topic, from wall art to phone cases.

Just as CafePress has broadened its offerings over time, we've also worked to improve and expand our search advertising products. What started as three lines of simple text has evolved into ads that are multimedia-rich, location-aware and socially-amplified.

Today CafePress uses Sitelinks to direct people to specific pages of their website, helping customers find what they’re looking for faster. On average, ads with three rows of links, or three-line Sitelinks, are more than 50 percent likely to get clicked on than ads without Sitelinks. More than 200,000 advertisers have joined CafePress in using Sitelinks in at least one campaign.

Monday at Advertising Week in New York City, I’ll be talking about how advertisers have been quick to adopt these new formats since we first began experimenting nearly two years ago. Businesses from the smallest retailer in Idaho to the largest Fortune 500 company in New York have seen how these innovations in search advertising can help grow successful businesses. In fact, roughly one-third of searches with ads show an enhanced ad format.

Here are a few ways these new ad formats are helping people find valuable information faster:

Visual. Not only can you find theater times for a new movie, you can watch the trailer directly in the ad. Media ads put the sight, sound and motion of video into search ads. With Product Ads, people can see an image, price and merchant name, providing a more visual shopping experience. Because this format is often so useful, people are twice as likely to click on a Product Ad as they are to click on a standard text ad in the same location, and today, hundreds of millions of products are available through Product Ads.

Local. More than 20 percent of desktop searches on Google are related to location. On mobile, this climbs to 40 percent. Location-aware search ads can help you find what you’re looking for more easily by putting thousands of local businesses on the map—literally. More than 270,000 of our advertisers use Location Extensions to attach a business address on at least one ad campaign, connecting more than 1.4 million locations in the U.S. via ads. And, with our mobile ad formats, not only can you call a restaurant directly from the ad, you can also find out how far away the restaurant is located and view a map with directions.

Social. With the +1 button people are able to find and recommend businesses with their friends. Since introducing the +1 button earlier this year, we now have more than 5 billion impressions on publisher sites a day. If you’re a business owner, the +1 button enables your customers to share your products and special offers easily with their network of friends, amplifying your existing marketing campaigns.

We're continuing to experiment with search ads to help businesses like CafePress grow by connecting with the right customers. Starting today, you can drop by our site to check out what’s new with search ads and learn about all the improvements we’ve been working on recently.



We’re developing ads that provide richer information to you because we believe that search ads should be both beautiful and informative, and as useful to you as an answer.

Posted by Nick Fox, Vice President of Product Management